Every Sale is a Love Story (yes, even in SaaS)Why great copy is romantic, not formulaicOct 21, 2024Oct 21, 2024
What is SaaS Copywriting?SaaS is a really competitive market…but if you’re reading this, you already know that.Oct 18, 2024Oct 18, 2024
Plagiarism by any other (AI-generated) name is still plagiarismI rage-quit a webinar a few weeks ago.Sep 29, 2024Sep 29, 2024
You CAN’T copy and paste email strategyYour strategy should be bespoke to your businessSep 13, 2024Sep 13, 2024
7 Ways To Give Your Content PersonalityEvery marketer knows how important content is to their strategy.May 23, 2024May 23, 2024
Stop caring about old people in supermarkets! (AKA: Why it’s fine to offend people)When we were kids, me and my sister had this weird unspoken agreement with my parents about swearing.Apr 1, 2024Apr 1, 2024
“It’s not about you” is TERRIBLE marketing advice!I see this advice thrown around a lot. That the things you write should be about your customer, not you.Feb 9, 2024Feb 9, 2024
Too many CTA’s spoil the brothPSST! Come here…I’ve got a secret to tell you. 🤫Jan 25, 2024Jan 25, 2024
Your customers want personality, not ‘professional’The voice in the back of my headMay 15, 20211May 15, 20211
